About Us
Our Identity
Goddess of Earth, Mother of all life, GAIA embodies power, grace, and spirit. Our logo blends mythology with refined elegance, letterforms alive with hand-drawn subtleties.
The fluid crossbar of the ‘A’ flows like ocean waves and whispering wind, grounding the mark in nature and quiet luxury. More than a wordmark, GAIA is origin, artistry, and Earth’s essence.
Our Clients
The Art of GAIA
We craft immersive experiences that seduce the senses and command attention. From decadent launches and intimate retreats to avant-garde pop-ups, every moment lingers in memory.
Each activation is a curated spectacle of luxury and artistry, designed to captivate, inspire desire, and leave a lasting imprint.
Like the nurturing force of Mother Earth, GAIA fosters belonging and collective spirit, guiding our exclusive brands to iconic status.
Powered By
Bound by a shared vision and a deep understanding of luxury, Lee Bloor and Matthew Lucian channel over two decades of experience in building and scaling aspirational brands.
As the creative force behind Lavish Alice, draped by global icons including Kendall Jenner, Gigi Hadid, and Katy Perry, they combine refined design sensibility with strategic marketing and compelling storytelling to guide brands from conception to cultural significance.
Encapsulating both agency expertise and in-house perspective, Matthew and Lee operate as a seamless extension of your senior team, bringing the insight, agility, and precision required to navigate today’s luxury landscape.
Our Services
GAIA Showroom
From showroom to storefront, we create a world where desire meets discovery. Our portfolio graces the halls of Selfridges, Harvey Nichols, Saks Fifth Avenue, Bloomingdale’s, Nordstrom, and Revolve, where coveted brands captivate with pure allure.
With two decades of trusted relationships, we forge partnerships that elevate brands to iconic status. Through strategic entry, expert negotiations, and seamless compliance, we protect your brand’s integrity while boosting profit.
Where luxury meets legacy, GAIA handles every detail, freeing you to flourish.
GAIA Activations
We craft immersive luxury experiences, from Alpine escapes and spa retreats to French Riviera al fresco tablescapes and high-society affairs.
By aligning influence with intention, we ignite desire, devotion, and lasting brand resonance across fashion, beauty, travel, hospitality, and tourism.
We don’t just tell stories, we create narratives that captivate and convert.
GAIA Influence
We orchestrate influencer moments that resonate with prestige and leave a lasting impression.
With a curated touch, we navigate attendance, collaboration fees, and barter, securing authentic, exclusive partnerships. Influenced in insight and vast networks, we connect brands to tastemakers through seductive storytelling.
Every detail radiates authenticity and cultural resonance. Rooted in relationships. Communicated by creativity. Delivered with distinction.