Lavish Alice / Women

GAIA The Agency is proud to announce its strategic partnership with Lavish Alice, officially taking the helm to represent the legacy brand across the GCC wholesale market. Founded by the very architects behind Lavish Alice’s rise, GAIA brings an unmatched, firsthand understanding of the brand's DNA, heritage, and unparalleled design craftsmanship. This partnership marks an exciting new chapter, combining the brand's signature aesthetic with GAIA's elite global network to scale wholesale operations, re-energise international distribution, and deepen partnerships with the world's leading luxury retailers.

By stepping into this master representation role, GAIA builds directly upon a foundational history of commercial success to reintroduce our seasonal collections to premier buyers on a grander scale. This alliance acts as a powerful commercial bridge, matching Lavish Alice's proven retail sell-through and celebrity-endorsed appeal with GAIA’s sophisticated wholesale architecture, dedicated regional showrooms, and tailored regional market strategies. Together, we are not just preserving a celebrated fashion heritage, we are actively accelerating its global presence, securing premium floor space in world class department stores, and offering our wholesale partners an elevated, seamless buying experience rooted in expert brand stewardship.

@lavishalice // www.lavishalice.com

Agency // Middle East, Republic of Ireland, Greece & Cyprus

matthew@gaiatheagency.com

GAIA Stockists // Ounass (Regional), Harvey Nichols (Doha), Bloomingdales (UAE, Kuwait, Saudi Arabia), Harvey Nichols (Kuwait), Brown Thomas (Ireland)